Alex Lott Alex Lott

Sports Commodification In Boston Part 1: The Rise Of The Sports Commodity - From Billboards To ‘Brought To You By’

To go to a baseball game in 1975, you bought tickets at the venue, grabbed concessions, went to your seat, and watched the game. Today, fans buy tickets online, pay for parking, walk in, purchase overpriced concessions, get bombarded with in-stadium advertising, and watch the game. That’s if fans can afford to go to a game at all. 

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